Learn How To Advertise on Zango
Here is the recording of last nights call along with your action plan.
Get Started With The Basic Set Up Here:
http://adservices.zango.com/Advertise/GetStarted.aspx
Think of keyword campaigns–each campaign represents a keyword theme–ie, personal development, home based business, competitors, affiliate marketing, how to make money, franchise business would all be good campaign ideas you can use to get the ball rolling.
Keywords can be “keywords” and URLs like www.keyword.com
We discussed several ways to come up with ideas-
Remember the different types of keywords there are–
Browser (home business)
Shopper ( best home business to start)
Buyer (how to succeed in XYZ company)
Go for keywords that target people further into the buying cycle. Don’t obsess over this however.
AVOID TERMS LIKE “SALES JOB” or “WEALTH MANAGEMENT” they will run up your budget and get you no leads or very expensive leads. Similarly avoind www.entrepreneur.com and go for
http://www.entrepreneur.com/bizstartups/index.html instead.
Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Another way would be to individually copy and paste urls and advertisers from the search engine results page into your account or brainstorm your keyword ideas and use http://www.spyfu.com to generate keywords and URLs.
Also consider keyword elite–see the link on the right column of this blog. (simple easy keyword tool)
I recommend Beau Reed’s Zango Guru course. It is a very effective tool that will teach you these strategies.
Once you have 4-6 campaigns with about 400-500 keywords and URLs adjust your bids to an hourly bidding strategy.
Then click advanced Settings to “schedule” your ads. I shut mine off at night.
This will reduce your budget, and keep it under control.
**** GET CONVERSION TRACKING INSTALLED ON YOUR WEBSITE–DO NOT TURN YOUR CAMPAIGN ON UNTIL IT IS INSTALLED****
** your conversion tracking code is found on the main page of your Zango account**
How To Optomize
Run your conversion tracking report daily and look for keywords and URLs that cost $1 or more and did not get you a lead. Delete these.
Take keywords that did get you leads and start a new campaign that only has keywords that produce leads for you. These are the only ones you will adjust your budget. Leave everything set to the minimums Zango does for you.
At the end of your first week run the report for a bigger time span (the entire 7 day week) and eliminate keywords that cost $1 and got you NO leads. Sometimes a keyword will cost you 35 cents per day, but you will not see this when running a daily report. At the end of each week, run a weekly campaign to really weed out non performing keywords.
Every time you start a new campaign and add several hundred keywords you will want to log in and run your conversion tracking daily.
Eventually this can be done on a monthly basis, follow these steps and you are on your way to $3 leads!
Enjoy the recording of the call. The download link is available as well.
