Here is the recording of last nights call along with your action plan.

Get Started With The Basic Set Up Here:

http://adservices.zango.com/Advertise/GetStarted.aspx

Think of keyword campaigns–each campaign represents a keyword theme–ie, personal development, home based business, competitors, affiliate marketing, how to make money, franchise business would all be good campaign ideas you can use to get the ball rolling.

Keywords can be “keywords” and URLs like www.keyword.com

We discussed several ways to come up with ideas-

Remember the different types of keywords there are–

Browser (home business)

Shopper ( best home business to start)

Buyer (how to succeed in XYZ company)

Go for keywords that target people further into the buying cycle.  Don’t obsess over this however.

AVOID TERMS LIKE “SALES JOB” or “WEALTH MANAGEMENT”  they will run up your budget and get you no leads or very expensive leads.  Similarly avoind www.entrepreneur.com and go for

http://www.entrepreneur.com/bizstartups/index.html instead.

Google Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

Another way would be to individually copy and paste urls and advertisers from the search engine results page into your account or brainstorm your keyword ideas and use http://www.spyfu.com to generate keywords and URLs.

Also consider keyword elite–see the link on the right column of this blog. (simple easy keyword tool)

I recommend Beau Reed’s Zango Guru course.  It is a very effective tool that will teach you these strategies.

Once you have 4-6 campaigns with about 400-500 keywords and URLs adjust your bids to an hourly bidding strategy.

Then click advanced Settings to “schedule” your ads.  I shut mine off at night.

 This will reduce your budget, and keep it under control.

**** GET CONVERSION TRACKING INSTALLED ON YOUR WEBSITE–DO NOT TURN YOUR CAMPAIGN ON UNTIL IT IS INSTALLED****

** your conversion tracking code is found on the main page of your Zango account**

How To Optomize

Run your conversion tracking report daily and look for keywords and URLs that cost $1 or more and did not get you a lead.  Delete these.

Take keywords that did get you leads and start a new campaign that only has keywords that produce leads for you.  These are the only ones you will adjust your budget.  Leave everything set to the minimums Zango does for you.

At the end of your first week run the report for a bigger time span (the entire 7 day week) and eliminate keywords that cost $1 and got you NO leads. Sometimes a keyword will cost you 35 cents per day, but you will not see this when running a daily report.  At the end of each week, run a weekly campaign to really weed out non performing keywords.

Every time you start a new campaign and add several hundred keywords you will want to log in and run your conversion tracking daily.

Eventually this can be done on a monthly basis, follow these steps and you are on your way to $3 leads!

Enjoy the recording of the call.  The download link is available as well.

“Who Wants To Learn A Proven Effective Marketing Strategy That Will Make Your Website “Magically” Appear In Front of Potential Customers Who Are Surfing The Internet Looking For Your Products or Those of Your Competitors?”

You Will Learn Why Zango Is The Perfect Alternative To Google for The New Home Business Entrepreneur…And If You Master This Marketing Method You Will Never Have to Worry About Google Slaps, Quality Score’s, Expensive $10+ Leads, Or If The $6 An Hour Newspaper Rep Will Run Your Biz Opp Ad.

How To Quickly Generate Thousands of Keywords So You Can Fill Up Your Campaign in Minutes—Sparing Yourself of Hours of 1 by 1 Keyword Research—

You Will Also Learn a Fast and Easy tactic that Beau Reed Does Not Teach In Zango Guru!

Do You Know Precisely Which Keywords To Target–There Are Browser Keywords, Searcher Keywords, and Buyer Keywords–Most people have no idea what the difference is. Is quite obvious but very counter intuitive for the newbie marketer…These Distinctions alone will reduce your budget, by as much as 81% and can save you from speaking to the unqualified tire kicking, time wasting Wanna Be Entrepreneurs…

The Advantages of Using A Paid Keyword Tool vs. Google Keyword Suggestion Tool–Don’t Pay Attention to this section unless you want to manually click every keyword that goes into your account….Hint There Will Be Thousands To Add….

So Now I Have 5-6 Campaigns And 2,345 Keywords…Now What Do I Do?

1. Set An Hourly Budget

2. Set The Hours Your Campaign Will Run

3. Adjust User Cap(I will explain what that is and what it means….

**Also**What Simple Easy Things You Can Do To Make Your Site Convert Higher–From Very Easy To Slightly More Advanced…Writing Killer Headlines To Targeted Landing Pages…No HTML Required!!!

In October I got 132 leads for about $5.46 per lead. Not bad I can further optomize at this point and reduce costs…YOU CAN DO THE SAME OR BETTER!

***Mark Your Calendar For Monday November 3rd at 9:30 pm eastern***

Please join my meeting, Tuesday, November 4 at 9:30 PM Eastern Standard Time at
 https://www1.gotomeeting.com/join/563261929

Conference Call:
218-844-3377
Pin Code is Zango (92646)

Meeting ID: 563-261-929

***Arrrive 10 Minutes Early To The Call, You May Have To Install An Applet To Run Goto Meeting–It’s very easy and will not harm you PC***

>>Get Your Zango On Over Here<<