How The E-Myth Doesn’t Apply (as much)

So I was reading the E-Myth by Michael Gerber, and I realized that people starting a home business have an advantage over other people starting traditional businesses, actually there are lots but I am not here to point out the obvious, like equipment, a facility or store front, employees, payroll etc. The one advantage I wanted to highlight was this.

We all have had that moment where it dawns on us that for whatever reason-not being appreciated by our boss, lack of pay, the commute you name it, that it makes sense to start a business. Now, most people start a business with a skill or trade they are already familiar with-consulting, carpentry, auto detailing, anything….

The problem is that our inner technition shows up looking for work and neglects all of the tasks involved in running a business. Most people are 80% tech 10% manager and 10% entrepreneur or dreamer. The problem is that we see the work that needs to be done and not how all of the pieces interact with eachother so that the whole thing will work. This is why businesses fail.

So coming into the home business industry is new for everyone-you have 3 simple tasks:

Place ads, speak to people and follow up. Of course it’s a little more complex than that-but usually there is a curriculum enmeshed with the opportunity that will help you start to think more like a business owner and less like an employee.

Can you get lost in some of the tasks-definitely, but there are a lot less distractions when you are in a new business that’s unfamiliar. Everyone gets the same tools, pick what you like, that’s it.

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