How TO Select The Right Keywords For Your Home Based Business

Who Wants To Learn How To Get Your Website In Front Of Qualified People Who Are Only Several Steps Away From Purchasing Your Product?

What Are Keywords?

Words you use to tell the search engine how to query the net so that they can find your websites.

Why it’s important to develop a keyword list/strategy before you even turn on your computer, go on the internet or decide how to market your business:

This list of keywords will be the foundation of your marketing you can refer to it when marketing on the net, whether its PPC advertising, blogging, article writing, Zango,or posting free classifieds. You can also use it to home in on newspapers, magazines, print and direct mail. You are not advertising to the masses, you are finding a niche so that when people find your ad there will already relate to YOU.

Spend a Focused 2 Hours Answering the Questions Below; This Will Help You Target The Ideal Prospect For Your Business. This Is The Foundation Of Your Entire Marketing/Direct Sales Career!!

1- Who am I? What do I do? What do I like doing? What excites me?

2- What would you type into a search engine if you wanted to find a business

opportunity?

3- What would people type into a search engine to find your specific website?

4- If you were looking for the product or something like the product your

business opportunity deals with what would you type in?

5- What are the problems your prospect may be trying to solve with your

business opportunity or with your products? (even if they do not know

your type of business opportunity or the products you deal in exists?)

[what problems do they have that they don.t even know they have]

Focus on solving people.s problems rather than on pitching your business.

6- What are all the benefits your business opportunity provides?

7- What are all the benefits your products provide?

8- What are the names of the .Celebrities. / .Gurus. that provide training to

the biz op community?

9- What are the names of the .celebrities./ .gurus. in the industry your

products are in?

10- What are all the names of the companies in the biz op industry (network

marketing/direct sales/mlm etc.?) Old and New

11- What are all the alternative business models a business seeker may

research? e.g. franchises, mlm

12- What are the names of the companies in the industry related to your

product?

13- What would you type in the search field if you wanted to do research on

the business opportunity market?

14- What would you type in the search field if you wanted to research in the

industry that your product was in?

15- What other products or services would your prospect be buying if they

were searching for a business opportunity?

16- Are there any products or services that people that are currently in a biz op

would buy?

17- What are the professions of the people who are currently in your business

opportunity?

18- What are the types of businesses that people in the professions you listed

in question 17 look for initially to start or buy?

19- What are the businesses that people perceive to be passive income? e.g.

vending machines.

20- What are the activities that you enjoy doing that would attract the type of

person you want in your business opportunity?

21- What are the activities that people in your business opportunity enjoy

doing? e.g. skydiving, golfing, etc.

22- What are all the franchise business names that people can start/buy?

Now That You Have Answered These Questions, What’s Next?

Use a Keyword Tool Like This To See How Many People Are Looking For The Keywords You Have Come Up With And To Get Ideas For Other Keywords.

http://tools.seobook.com/keyword-tools/seobook/index.php

Use Google’s Free Tool To Generate Keyword Lists

https://adwords.google.com/select/KeywordToolExternal

You Can Export The Lists You Create and Copy Them Into A Spreadsheet.

Search vs Content Advertising

Search Most competitive, most expensive. Placement on the first page of Google for the term home based business will cost about $1.80. Even with a Rockstar website and awesome ads you will be paying about $20/lead here.

In Content You there is less competion, but clicks are still expensive for generic terms like home based business. The beauty is that in Google you do not need to be relevant to what your search is. In addition to the words above, you can bid on movies, news and events, celebrities, magazines, anything in the world you think of that can will give you exposure.

Setting Up A Campaign.

Go to Google here And Sign up for a STANDARD ACCOUNT

https://adwords.google.com/select/starter/signup/ForkAuth

You can fill in your billing info and complete the sign up process.

Once you have done this, this is the most important part of the puzzle.

Conversion tracking-Find it in your account and send it to your web designer to add to the thank-you page. The home business people can do this for you or you can do it yourself with UWS or Incomes Unlimited.

Now you are ready to build your campaigns.

Important Campaign Settings.

Uncheck Search

Use Add Scheduling

Set your daily budget.

What is a Campaign?-

Campaign is a top level grouping that contains your ad groups. An ad group is basically a keyword theme consisting of 20-50 keywords. Sometimes you can add more if you wish. But 20-50 tightly grouped words will work. Some Duplication is OK, but you will want to keep apples w/ apples.

How Do I group My Keywords?

If you were marketing body building equipment an ideal keyword list for an adgroup might look something like this

• bench press
• body building
• bodybuilding equipment
• exercise equipment
• fitness equipment
• gym equipment
• home gym
• home gyms
• weight lifting
• weight loss
• weight training
• bodybuilding
• equipment
• exercise
• fitness
• gym
• gyms
• lifting
• muscle
• training
• weights
• workout
• -colitis
• -ulcerative

Notice the use of keywords-you may want to include them for your keyword lists, especially the ones that are relevant to what we sell. They might look like

-free, low cost, type at home, -jobs, -survey,-free,-low cost, etc. Since you can bid on celebrities names you might want to include –porn, -nude, and any adult related terms.

***Make a master list of negative keywords so you can quickly copy and paste them into your adgroups***

Your Daily Goals Should Be

1 Million Impressions

600 clicks 20 leads for $4 or less.

More instruction is at http://www.mygoogletool.com

Even With Awesome Adgroups and Killer Ads There Are Some Things To A Website You Will Want To Have.

A great personal story or presentation preferably in video format, or at least an audio presentation. You want something people will remember you by so they know who you are when you call them back.

Lots of Pictures of You living the lifestyle that will want people to see that you are for real.

Look at the websites of other leaders for examples

http://www.CeoSalaryNow.com

thetopearner.com

yourhomebusinessguru.com

beingdoinghaving.com

wealthy-entrepreneur-online.com

thewealthearner.com

incomeexperts.com

swanlifestyle.com

firstmillionhere.com

actionattractionpro.com

Strong Ad Copy

You want to include A Desired Outcome-and A Call To Action. One of the benefits to Content advertising is not worrying about having the keyword in your ad. This is a must in search. So you your benefit you have more space to get your point across.

Corporate Junky To Home

Based Millionaire. Free Report Reveals

How She Did It In 63 Days. Find Out.

YourHomeBusinessGuru.com

You guys want to become marketing masters. Know who you want and how to deliver it. And master it. Be the leader, think from your goals. You are the leader regardless of your initial results. Make it happen, learn your craft.

Here are some resources for you to read about and learn from

http://searchenginewatch.com/showPage.html?page=sew_experts/content_advert

http://www.perrymarshall.com

http://www.seobook.com/blog

Perform searches for content advertising and read up on the subject. You do not need to become a guru, as Jeremy Miner says he is not the best marketer but you do need to be savvy and proficient.

This entry was posted on Thursday, April 24th, 2008 at 1:03 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.