Or can it only be good if you get in early? Guess what? It keeps getting better, easier and more accessible and the same stuff still works. Seek wisdom from those who have the results you want. There are 5 principles Goals, Action, Study, Choose Environment, Expect Greatness. John Milton Fogg, I gotta read up on this guy. Top earners become top earners by choosing and being in the right environment and participating in the conversations they have. Environment is often misunderstood, especially in the corporate world, it’s an us and them mentality with only so much pie to be divided. Then there is the MLM world with it’s $10,000/month top earners behind velvet ropes. Then there is our business which is an open for all who want it. People do not make it in this business with out being in conversation with their adviser/up-line. That’s my commitment to you and it’s a 2 way street. I show you the way and you work it.

What was required of me is that I had to ditch everything I knew, that has gotten me thus far and a different level of thinking will be required for me to rise above my situation. This is the mastermind. The activity is great but what about the person who I enrolled in a new possibility who en-roles others into free enterprise. The home based business industry is about empowering others. Action resonates. Duplication is the key.

Success is found by being yourself and this is 100% crucial.  People can tell when you are trying to be something else, be complete with who you are.

Who Wants To Learn How To Get Your Website In Front Of Qualified People Who Are Only Several Steps Away From Purchasing Your Product?

What Are Keywords?

Words you use to tell the search engine how to query the net so that they can find your websites.

Why it’s important to develop a keyword list/strategy before you even turn on your computer, go on the internet or decide how to market your business:

This list of keywords will be the foundation of your marketing you can refer to it when marketing on the net, whether its PPC advertising, blogging, article writing, Zango,or posting free classifieds. You can also use it to home in on newspapers, magazines, print and direct mail. You are not advertising to the masses, you are finding a niche so that when people find your ad there will already relate to YOU.

Spend a Focused 2 Hours Answering the Questions Below; This Will Help You Target The Ideal Prospect For Your Business. This Is The Foundation Of Your Entire Marketing/Direct Sales Career!!

1- Who am I? What do I do? What do I like doing? What excites me?

2- What would you type into a search engine if you wanted to find a business

opportunity?

3- What would people type into a search engine to find your specific website?

4- If you were looking for the product or something like the product your

business opportunity deals with what would you type in?

5- What are the problems your prospect may be trying to solve with your

business opportunity or with your products? (even if they do not know

your type of business opportunity or the products you deal in exists?)

[what problems do they have that they don.t even know they have]

Focus on solving people.s problems rather than on pitching your business.

6- What are all the benefits your business opportunity provides?

7- What are all the benefits your products provide?

8- What are the names of the .Celebrities. / .Gurus. that provide training to

the biz op community?

9- What are the names of the .celebrities./ .gurus. in the industry your

products are in?

10- What are all the names of the companies in the biz op industry (network

marketing/direct sales/mlm etc.?) Old and New

11- What are all the alternative business models a business seeker may

research? e.g. franchises, mlm

12- What are the names of the companies in the industry related to your

product?

13- What would you type in the search field if you wanted to do research on

the business opportunity market?

14- What would you type in the search field if you wanted to research in the

industry that your product was in?

15- What other products or services would your prospect be buying if they

were searching for a business opportunity?

16- Are there any products or services that people that are currently in a biz op

would buy?

17- What are the professions of the people who are currently in your business

opportunity?

18- What are the types of businesses that people in the professions you listed

in question 17 look for initially to start or buy?

19- What are the businesses that people perceive to be passive income? e.g.

vending machines.

20- What are the activities that you enjoy doing that would attract the type of

person you want in your business opportunity?

21- What are the activities that people in your business opportunity enjoy

doing? e.g. skydiving, golfing, etc.

22- What are all the franchise business names that people can start/buy?

Now That You Have Answered These Questions, What’s Next?

Use a Keyword Tool Like This To See How Many People Are Looking For The Keywords You Have Come Up With And To Get Ideas For Other Keywords.

http://tools.seobook.com/keyword-tools/seobook/index.php

Use Google’s Free Tool To Generate Keyword Lists

https://adwords.google.com/select/KeywordToolExternal

You Can Export The Lists You Create and Copy Them Into A Spreadsheet.

Search vs Content Advertising

Search Most competitive, most expensive. Placement on the first page of Google for the term home based business will cost about $1.80. Even with a Rockstar website and awesome ads you will be paying about $20/lead here.

In Content You there is less competion, but clicks are still expensive for generic terms like home based business. The beauty is that in Google you do not need to be relevant to what your search is. In addition to the words above, you can bid on movies, news and events, celebrities, magazines, anything in the world you think of that can will give you exposure.

Setting Up A Campaign.

Go to Google here And Sign up for a STANDARD ACCOUNT

https://adwords.google.com/select/starter/signup/ForkAuth

You can fill in your billing info and complete the sign up process.

Once you have done this, this is the most important part of the puzzle.

Conversion tracking-Find it in your account and send it to your web designer to add to the thank-you page. The home business people can do this for you or you can do it yourself with UWS or Incomes Unlimited.

Now you are ready to build your campaigns.

Important Campaign Settings.

Uncheck Search

Use Add Scheduling

Set your daily budget.

What is a Campaign?-

Campaign is a top level grouping that contains your ad groups. An ad group is basically a keyword theme consisting of 20-50 keywords. Sometimes you can add more if you wish. But 20-50 tightly grouped words will work. Some Duplication is OK, but you will want to keep apples w/ apples.

How Do I group My Keywords?

If you were marketing body building equipment an ideal keyword list for an adgroup might look something like this

• bench press
• body building
• bodybuilding equipment
• exercise equipment
• fitness equipment
• gym equipment
• home gym
• home gyms
• weight lifting
• weight loss
• weight training
• bodybuilding
• equipment
• exercise
• fitness
• gym
• gyms
• lifting
• muscle
• training
• weights
• workout
• -colitis
• -ulcerative

Notice the use of keywords-you may want to include them for your keyword lists, especially the ones that are relevant to what we sell. They might look like

-free, low cost, type at home, -jobs, -survey,-free,-low cost, etc. Since you can bid on celebrities names you might want to include –porn, -nude, and any adult related terms.

***Make a master list of negative keywords so you can quickly copy and paste them into your adgroups***

Your Daily Goals Should Be

1 Million Impressions

600 clicks 20 leads for $4 or less.

More instruction is at http://www.mygoogletool.com

Even With Awesome Adgroups and Killer Ads There Are Some Things To A Website You Will Want To Have.

A great personal story or presentation preferably in video format, or at least an audio presentation. You want something people will remember you by so they know who you are when you call them back.

Lots of Pictures of You living the lifestyle that will want people to see that you are for real.

Look at the websites of other leaders for examples

http://www.CeoSalaryNow.com

thetopearner.com

yourhomebusinessguru.com

beingdoinghaving.com

wealthy-entrepreneur-online.com

thewealthearner.com

incomeexperts.com

swanlifestyle.com

firstmillionhere.com

actionattractionpro.com

Strong Ad Copy

You want to include A Desired Outcome-and A Call To Action. One of the benefits to Content advertising is not worrying about having the keyword in your ad. This is a must in search. So you your benefit you have more space to get your point across.

Corporate Junky To Home

Based Millionaire. Free Report Reveals

How She Did It In 63 Days. Find Out.

YourHomeBusinessGuru.com

You guys want to become marketing masters. Know who you want and how to deliver it. And master it. Be the leader, think from your goals. You are the leader regardless of your initial results. Make it happen, learn your craft.

Here are some resources for you to read about and learn from

http://searchenginewatch.com/showPage.html?page=sew_experts/content_advert

http://www.perrymarshall.com

http://www.seobook.com/blog

Perform searches for content advertising and read up on the subject. You do not need to become a guru, as Jeremy Miner says he is not the best marketer but you do need to be savvy and proficient.

“Most corporate workers are bored and dangerously comfortable. They are in that gray area between love and hate that leaves most with constant low-grade anxiety and an acute sense of wasted potential.

This describes me perfectly. I’m going to print this out and pin it to my cubicle wall to keep reminding me of it.” I found this quote in a comment on the 4 Hr Work Week Blog.

This is why I stress that people follow through and change directions in life. If they do not do it now, there is a very high chance they will never get to it. There will always be reasons not to change course, like, “I have a mortgage and a home” or “kids.” Aren’t these the reasons to change in the first place?

This fits in with the previous post about the mindset of a business owner investor.

What is the magic dust??? There is a lot of people who want success and the secrets to whatever it may be, and then there are the people who go out and get it. What do you say to the person who wants success, but isn’t bridging the gap. The person is hopeful but not in action. Why is this, it’s a self image issue. “You can never out perform your self image.”-Shane Krider founder Liberty League International. If people have a deserve-ability issue or have no conception of themselves becoming successful or see themselves struggling and not making it, then they will demonstrate this image. That’s the Secret, we get what we think about.

A home based business is much easier than a franchise or traditional business or chasing the corporate dream. The work may be much easier than say selling cars 70-80 hours/week where you check people’s credit, overcome objections, show up to work on time, deal with your boss. But as an entrepreneur you have to think like one. What about prioritizing my time? What about ROI? The most important thing is the shift in mindset. Placing ads and calling people is easy compared to most jobs or traditional businesses. This is the razor’s edge difference that gives people outrageous results. In a job, we think we attain expert status when we work our way up the latter, but as a business owner you gotta have it now.

Now we have Kiyosaki and Trump with their book, Why We Want You To Get Rich. Think these guys know about wealth? They want us all to make the shift. They want us to let go of everything we think we know about business and just be the leader. What do most of know anyhow? 3% are truly wealthy. It’s true, you work hard for little money. Big money is easy. Build systems. Shift from employee/self employed to Business Owner/Investor. Must shift away from the educational system we are raised with. School teaches us to be cogs in a wheel in the corporate world, not to think for ourselves. We have been sold on doing work so we can advance, kinda like dogs doing tricks for biscuits.

To make the shift one has to take the risk, and jump for it. But it’s not so bad. BELIEVE ME. Get rid of old conditioning, find the curriculum and follow it. This industry is a way to learn about business and use it to manifest anything we want in our lives. To get away from being a cog in a wheel and thinking different about ourselves and our limiting beliefs. Clear away everything your best thinking has gotten to this point. Making money is easy when you know how and this is what we do. This is about transformation. Side note, I am big fan of Harry Houdini in how he was an amazing marketer and someone who really transformed himself. This shift is fun, we pay a much higher price in the “real world.” College tuition, loans, jobs, commute, time, work clothes, business trips. This takes a tole. Do I deserve to make more money in less time? If we don’t feel we deserve it we will not have results. In Liberty League International, the work is in who we are being rather than what we are doing. Place ads, Interview people, Follow Up. If you believe you must work hard this will be hard. Not thinking of the end but thinking from the end. The end feels good, there is gratitude there as well as confidence and a long list of other emotions. Now it’s time to do the “activities” the work is on our mindset. Working on clearing out anything that has gotten in the way of us achieving what we want, getting into why we are doing it in the first place, reveling in the feelings of having it now, this is the work. Once the slate is clean possibilities appear, so what will we do with it. An entrepreneur builds on this. They find out what success looks like and follows it to the letter. Not so bad, right? They build the system. The system does the work.

Cheers,

Eric

The whole point about evaluating a business is for you to make up your own mind about it. Unfortunately in today’s media world advertising and journalism are so intertwined it’s very hard to distinguish between the two. Companies use PR firms to get their products or services written about and publicized. In return, you should get a very fair and balanced story/review. Everyone has read automobile reviews, but what would you think if at the end of the review they had in big bold letters, “Our editors and drivers have test driven thousands of automobiles and we have found that the best car dealer is Toyota.” It would be pretty sketchy right. You really wouldn’t give much credibility to the magazine because it is so blatantly apparent they have some kind of deal arranged with Toyota. But everyday on the Internet people claim they have reviewed all of these business opportunities and then have a tag line on the bottom of each page that looks something like this:

I’ve Tested Hundreds of Business Opportunities and this is the Only One I Found that Created a Passive Income that Allowed me to Leave the Job I Hated and Spend Time with my Family.
CLICK HERE NOW TO LEARN HOW I DO IT AND HOW YOU CAN DO IT TOO!

So in reality, what’s happening is that they are positioning themselves as an authority figure to gain credibility with the reader who is a potential customer. To me it’s blatantly obvious that they are financially motivated to have readers join them. They are selling a business opportunity as well.

A word to the wise would be to formulate your own opinion about something. You are looking for a business and there is going to be risk, and there will probably be things about the business you will want to change, but it is better to get started towards success, than not do anything at all. Don’t get alarmed if you read something bad about a company, keep in mind that the Internet is one big forum for people’s opinions and anyone can write anything they want. Opinions are the cheapest thing out there. Aren’t there always going to be people who have something bad to say regardless of how good a person, company or business is? So if no one was talking about it in the first place there probably isn’t anything that important going on at all.

So think for yourself, go speak with people who are in the business and having results and decide where you want to be based on that. You are far better off making up your own mind instead of having a 3rd party do it for you.

www.zango.com has been a great place for me to market my business. I control how much per hour I spend and I put all keywords into my account. I learned how to do it, with this course by Beau Read. Go visit the Zango Guru site and at least get the free e-mail course so you too can learn how to market your product, service, or squeeze page for $.015 per impression. This has made me over $30,000 so far. This is one way I generate leads for my home based business.

Here is a screen shot of the results I have experienced. I even get some leads for less than $.025. How can you not afford to run a business from home with advertising expenses that cost pennies on the dollar.

The cold hard facts are anyone can succeed in a home based business, anyone can shift from employee to entrepreneur/business owner, there are many legitimate home businesses and ways to make $$ it’s ridiculous. So why is it then that so many people have not yet narrowed it down and gotten started in a direction that will bring them closer to their end result rather than continuing to stay trapped at their jobs?

There are actually people I hear from every week, who tell me that they have been looking for a business for 3-4 years and they have not come up with anything that would work for them.  Here is why this happens.

As much as we want to change, a big part of us wants to stay where we are.  Then you have friends, family, peers and social norms that work just as hard to keep us in predefined roles, only validating the idea that we should stay in our jobs or where we are at because everyone else is doing it, and as long as I do stay where I am I can at least be comfortable.

Most people although they say they would like to change do not have the desire to get over their skepticisms about a business or a new venture.  Nothing in the world will ever be 100% exactly what you want.  This is what keeps people stuck.  Then some people think they need to know what the products are, and how everything works to see if would be a fit for them, when they have no idea how much $$ they would like to make, or how this new venture will change their lifestyle for the better.  They simply want “more time, to be my own boss, more money”  these are the words that the procrastinator thinks in terms of.

So when looking for a business, think in terms of the end result as mentioned by Stephen Covey.  Knowing exactly what you want will bring you closer to getting it.  When you know what you want, you will be able to take a better look at the opportunities out there.  Anyone can say they wold like to travel, but the person who has their vacation planned to a T is much more likely to arrive at their destination.

Watch out for the person who despite circumstance and what other people say they reply with, I don’t care I am going to do it anyway.  It’s a little cocky but it’s got attitude.  People like this knock the cover off the ball.  This is the difference between the person who is highly profitable in their online business and the person who is choosing which template to use to create a website.  It took me a while to get this, but the inner game is much more important than the outer.

Use this yourself, it’s powerful.  Get it done today, do it anyway.  Do it with out perfection.  Think about fire, ready, aim.  Take action anyway.  Stick to the blocking and tackling, get rid of the non essentials.  Give it 1000%.  Just kidding, you can only give 100% right?

Success comes from a singular focus on the fundamentals.  Outsource everything that takes you away from what tasks will produce income.  Where I am from, you can actually buy your groceries online and have them delivered.  Get the lawn mowed, free yourself of annoying little tasks.  Trim the fat, get rid of the resistance.  A swimmer doesn’t jump in the pool with work boots.  The 4 Hour Work Week is a great how-to on simplifying your life.  I highly recommend it, enjoy.

Taking actions or talking about it. Trickery is self sabotage. Just do it. Be consistent and just do it. Calm down and stop the monkey chatter, like “I am placing ads but they wont pull” silence that, step back, just do it. As Les Brown says, “You dont need to be great to get started, but you do need to get started to be great.”

It’s revealing ow people show up including ourselves. Fire Aim Ready. Better to be confidently bad, then nervous and attempting to say the right thing. Results come from consistent action backed by a positive mindset. Keeping the mind clear is more work than the actual work involved in your business. Just do it, no butts. Get rid of speed bumps and obstacles, most of the time these are self imposed.

Ever go to bed and feel guilty about things you did not accomplish? I have, but all we really want is the feeling of knowing we did what we set out to do. The results eventually come. Make a list of anything you didnt get to and do it. It will feel good. You will prove to yourself that you do what it takes, keeping a high level of integrity will boost confidence. More confidence means we can make things happen with ease.

Cheers,

Eric